How did digital platforms stack up in 2024? According to Pew Research Center, YouTube and Facebook still dominate, but younger users are driving rapid shifts on Instagram, TikTok, and Reddit.

This Pew Research Center fact sheet by Olivia Sidoti and Wyatt Dawson, breaks down American social media use by age, gender, income, and education to help paint a clearer picture of the country’s digital behavior. — For public health professionals, policy makers and researchers, it’s a reminder that inclusive, data-informed communication strategies are more essential than ever.

Whether you’re designing campaigns to reach new communities, engage funders, or drive public health action, it’s crucial to collaborate with digital experts who understand both platform behavior and impact. At SK Production, we specialize in helping mission-driven teams run efficient, effective, and equity-centered campaigns.

Read the full article here: 2025 Social Media Fact Sheet
Originally published by The Pew Research Center. All rights belong to the author and original publisher.