In this must-read piece, Iris Lai underscores the growing need for universities to present research not just accurately—but accessibly. Her key message? When we help the public understand how science affects their daily lives, we strengthen society and inspire future researchers.

From strategic planning to visual storytelling, Lai provides a roadmap for university marketing teams to elevate their research communications and make scientific discoveries more human, more visible, and more actionable.

Read the full article here: Science communication tips for university marketing teams
Originally published by The Times Higher Education. All rights belong to the author and original publisher.