As misinformation spreads faster than facts, this compelling op-ed by a seasoned marketer breaks down why scientists can no longer afford to operate behind closed lab doors. If we want people to drive EVs, get vaccinated, or heed climate science, we need communications strategies that reach the public where they are.

This Bulletin of the Atomic Scientists piece by Dr. Melissa Harris argues that every federal and philanthropic research grant should include a dedicated marketing budget—and after reading it, we couldn’t agree more.

Read the full article here: Why Science Needs Marketing
Originally published by The Bulletin of the Atomic Scientists. All rights belong to the author and original publisher.